By: Jasmine Kaur

Wynk by Airtel is a music app that provides unlimited streaming and free unlimited song downloads across Bollywood, regional and international music. In my UX Research and Design internship in 2021, I worked under Maanik Sinha, Senior Lead Product Designer. I did two projects over 10 weeks, improving ad experiences and Wynk and wellbeing.

Final Proposal

<aside> 📱 UNESCO defines digital wellbeing as the enhancement and improvement of human well-being, in the intermediate and long term, through the use of digital media.

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Problem Area

Exploring music and digital wellbeing through Wynk.

Stakeholders: Wynk and its users.

• Tasks

Research and Ideation

Virtual Music Therapy: Based on market research

Competitors

• Flow

• Hymm.ly

• Calm

Mind Map: Sound Healing

Direction 1: Making interface calm

Areas for intervention:

• To make the interface better for a person’s mental health, the interface should be visually calm

• The user should feel that the app is making a different space for their engagement with their health.

  

Solution directions:

• Reduce the number of elements on each screen/ increase size of elements
• Have an overlay gradient on the album covers so that there is a visual flow
• There can be a calm/ Zen mode with a soothing interface to enable concentration and relaxation.
• The Zen mode will have gesture mapping to produce sounds of different instruments that are used in sound therapy.