Wynk by Airtel is a music app that provides unlimited streaming and free unlimited song downloads across Bollywood, regional and international music. In my summer internship in 2021, I worked under Mr Maanik Sinha, Senior Lead Product Designer. I did two projects over the course of 10 weeks, improving ad experiences and Wynk and wellbeing.

Final Proposal

Problem Area

The ad experiences at Wynk have untapped potential, can be more user friendly, and can be exploited to generate more profits for the company.

Research

Competitors

https://upload.wikimedia.org/wikipedia/commons/thumb/1/19/Spotify_logo_without_text.svg/1024px-Spotify_logo_without_text.svg.png

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https://1000logos.net/wp-content/uploads/2021/05/Swiggy-logo.png

https://1000logos.net/wp-content/uploads/2018/07/Tinder-logo.png

https://blinkeccentric.files.wordpress.com/2017/08/sodelhi_logo.jpg?w=720

https://static.wikia.nocookie.net/logopedia/images/0/07/Hotstar_2018.svg/revision/latest?cb=20190427142129

https://miro.medium.com/max/768/1*k_wNq_cl2EJixZO9dSesew.jpeg

https://lh3.googleusercontent.com/nupo3HWMIUeuul9r2IBSfpBo568bL-STG9nA71dUuW97DnhAXFgm2WWjczhTFqRHQZRf5VA-_PmxIZaIAXhOUrzfr5unPjFuW9za=w0

Interviews

Summary

Business Problem: Maximize interaction to increase revenue

User Experience Problem: Minimize interruptions